I always think back to Andy Warhol,” she explains. “I think artists and illustrators have always been part of the fashion community. Jeanette Getrost ( Getrost, a Los Angeles–based illustrator whose résumé includes Estée Lauder and Coach, credits Instagram for giving illustrators a new stage, but she doesn’t think the art form ever went away. Consider the drawing of Miu Miu shoes Walton posted just a few weeks ago: Packed with more charm and whimsy than any still-life photo, it actually made us want to buy them more. And we’ll admit that while we’re mindlessly scrolling through our feeds at night, more often than not it’s an illustration that stops us in our tracks: You stop to take in all the small details it gets you thinking about how the artist decided on those colors, that shape, those pencils. But Instagram can’t be left out of the equation: The ever-evolving platform made it possible for three of the industry’s most in-demand illustrators- Jenny Walton, Carly Kuhn, and Jeanette Getrost-to quit their day jobs and create a space for themselves in the industry. Maybe we just want to look at an image that isn’t quite perfect. Before jam-packed photo pits and handheld promotional machines à la iPhone were a thing, illustrators would document shows for Vogue and Women’s Wear Daily from the front row-but why, now, in this age of tech-everything, are they being asked by fashion houses like Prada to draw their ad campaigns and fly across the globe to attend their shows? Maybe it’s because we’re all sick of filtered selfies and want to see something more personal maybe it's a craving for something handmade at a time when everyone’s attention is fixed on a screen. 2015 was a banner year for technology-see: the Apple Watch, the continued rise of drones, and self-driving cars-but as it turns out, the coolest job you could have right now is as old-school as it gets: fashion illustration.
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